Digital Marketing training in kochi



Digital / Internet Marketing Training in Kochi, Kerala.


Learn from the leaders of Digital Marketing (SEO, PPC, Social media- Facebook, LinkedIn, Twitter, Mobile, Ecommerce Marketing) from Kerala's No.1 training institutes / classes in Kochi.

Why Digital Marketing is so important and why should you take up this training?

Learn from the leaders of Digital Marketing (SEO, PPC, Social media- Facebook, LinkedIn, Twitter, Mobile, Ecommerce Marketing) from Kerala's No.1 training institutes / classes in Kochi.


  • Digital Marketing strategy helps reach out to a large audience all within a small investment.
  • Digital Marketing helps to build brand reputation.
  • Digital Marketing is Important to market/establish your business online.
  • Digital marketing in business helps generate higher revenues.

Digital Marketing Trends

  • 100%
  • 80%
  • 60%
  • 40%
  • 20%
  • 0%
  • 92

    Content Marketing
  • 33
    video
    marketing
  • 64
    social media
    marketing
  • 44
    PPC




Who can attend Digital Marketing Training Course?

  • Students
  • Entrepreneurs
  • Unemployed
  • Housewives
  • Retired people
  • Freelancers
  • HR Professionals
  • Sales and Marketing Professionals
  • Business Heads and Website Owners

What makes STEPS, the best Digital Marketing training institute in Kochi (Cochin)?

  • Virtual & tech-equipped classrooms at an IT Park Environment
  • Brainstorming practical sessions in real-time environment
  • Interactive Q and A sessions
  • Industrial case studies
  • Research based digital marketing training program
  • Highly comprehensive curriculum with live instructors - led sessions
  • Industry experts and experienced professionals as digital marketing trainers
  • Dedicated team providing job assistance and interview scheduling



Where should you learn Digital Marketing course in Kochi (Cochin)?

When it comes to Digital Marketing, it is important to get trained live from the industry experts. STEPS Kochi is Kerala's only industry-associated Digital Marketing training hub, located at Kochi with;

  • Two decades of industry expertise.
  • Offering training with the live DM team
  • 14+ Years of training experience.

JOB POSITIONS

  • Digital Marketing Trainee
  • Digital Marketing Executive
  • Digital Marketing Specialist
  • Digital Marketing Lead



Digital Marketing Course Modules:


Search Engine Optimization (SEO) Training in Kochi

  • What is SEO?
  • Website Audit
  • Meta tag, Content Optimization
  • Website & URL Structure Optimization
  • Image Optimization, URL Canonicalization
  • Inbound-Outbound links
  • Robots, Sitemap file creation
  • Mobile compatibility
  • Google Analytics, Webmasters tool setup
  • Link Building, Banner Exchange etc.
  • Google Places/Maps/Profile Submissions
  • Blog submission/Promotion, Press Release
  • Rich media Submissions, Q&A participation
  • Forum Participation / Community Discussion
  • Content Outreach, Community Building
  • Viral Marketing, Blog Commenting

Pay Per Click (PPC) Advertising Training at Kochi, Kerala

  • Understanding inorganic search results
  • Introduction to Google adwords & PPC advertising
  • Google Adwords Overview
  • Setting up Google adwords account
  • Understanding Quality Score
  • Understanding CTR
  • Understanding keywords
  • Understanding Google Keyword Planner
  • Adwords account structure
  • Understanding Campaigns, Ads, Adgroups
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • Understanding bids, scheduling, ad-extensions
  • Search & display Campaigns
  • Video & shopping Campaigns
  • Remarketing

Web Analytics Training at Cochin (Kochi), Kerala

  • Introduction to Google analytics
  • Understanding account structure
  • Understanding analytics insights
  • Know about bounce rate and exit rate
  • Understanding goals and conversions
  • Monitoring traffic Sources
  • Monitoring traffic Behavior
  • Understanding cookie tracking
  • How to set up analytics account
  • How to add analytics code in website
  • How to setup goals and funnels
  • Understanding bounce, bounce rate and exit rate
  • How to integrate adwords and analytics account
  • Integrating adwords & analytics
  • Campaign performance measurement
  • Monitoring traffic

Mobile Marketing
Training in Kochi

  • Understanding Mobile Devices
  • Fundamentals of mobile marketing
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Creating mobile website
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Content Marketing on mobile
  • Targeting ads via location

Social Media Marketing (SMM)
Training in Kochi (Cochin)

  • What is social media?
  • Creating profile, business page and FB Ad campaign
  • Fans engagement, Targeting ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Facebook marketing, advertising
  • Twitter Marketing, advertising
  • LinkedIn, Pinterest Marketing
  • Video Marketing

Online Display Advertising
Training in Kochi

  • What is online advertising?
  • Display Advertising
  • Banner ads, Rich Media ads
  • Pop ups and Pop under ads
  • Contextual advertising
  • Types of Online Advertising
  • What are Payment Modules?
  • Tracking & Measuring ROI of online advertisement
  • Different Online advertising platforms


  • Address

    STEPS
    Floor I, Spectrum IT Park
    Mahakavi G Road
    [Near Iyyattil Jn., Chittoor Rd.]
    Ernakulam South
    Kochi - 682 011, Kerala

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